Katie Hoile
Loughborough University

Bagoles is a hole-less reinvention made for commuter chaos, cultural contradictions, and a good dose of mischief.

Rooted in the theme of ‘Seriously Playful’, it blends real function with internet-age irony. By removing the hole of the bagel, Katie made space for much cleaner lunches. The TOV of Bagoles is bold, cheeky, and proudly divisive, and was shortlisted by Analogue as a Roulette finalist.