Abi Phillips
Loughborough University

Abi identified the connection between subconscious motion and neurodivergent individuals, who often use stimming to help with overwhelming emotions.

Waga Wiggle is a campaign run with Wagamama to help normalise stimming in restaurants by introducing the happy food dance (which stimming can encompass). Run alongside Neurodivergence Celebration Week, the campaign would be visible within restaurants and moving takeaway boxes, and promoted digitally and as posters.