Holly Borgnis Jones
Loughborough University

Roulette Finalist 2025

Instagram

Holly focusses on the worst kept secret surrounding unwanted, or “bad gifts”. Researching how common it is to experience disappointment on receiving a gift, Holly was driven to create a more sustainable solution.

“Etsy Confessional” provides an opportunity for people to donate unwanted gifts to a charity of their choice, and in return receive an Etsy discount for each ‘confession’. Etsy Confessional locations work on a pop up basis, with local billboard advertising, social media presence and a microsite. This makes Etsy Confessional an easy to navigate and sustainable experience, leaving users with a “cleansing of the conscience” as charities benefit.

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